Commercialism Leads to Cynicism
A continual rejection of corporate lies tends to lead to a generalized rejection of all.
It's just an idea...
I take it as a given that most commercials lie (i.e. present a distorted version of reality):
- The truth is exaggerated
- Best case scenarios are presented as normal
- User happiness is overstated
- Benefits are overstated
- Shortcomings understated
And that this is a continual social truth in modern society:
I'm not really even complaining about this. Just pointing it out,
things look best in the store, at the point of sale, when we buy them:
- Store mannequins have above average physiques
- taller, on pedestals, typically chiseled or stylized features
- Pictures of ice cream cones never melt
- Lighting is used to 'best display' merchandise
- so, it never looks like this at home
that later on, in the real world, the thing hardly ever lives up to the
bare bones promise of what it can do (it's core function), much less
deliver on the contrived social situation in which it is presented
(and the implicit reason for its purchase: better friends, lovers,
afternoon picnics with the grandchildren, etc.).
- Best lighting
- Background music playing
- Typically not at work
- Displayed in custom packaging
- so, like gifts
- but the reality hid behind pictures
- boxes larger than required
- and smiling faces of models adorning the package
I could go on,
but I've probably spent too much time elaborating on the obvious.
Commercials and commercial situations distort the truth.
And here's my thesis, that as a side effect of all this is that
we have developed (all of us) a consumer mind-set; and as such, we view the
world through distorted eyes that are:
And that this is a direct result of the over-hyped ad-saturated marketing environment in which we live our lives.
short, society teaches us to be negative and rejecting of false
promises, which overwhelmingly these days means, all promises.